Jay and his team have applied excellent production values to these fundraising spots. Stations and producers often forget that your fundraising production has to be held up to the same standards as the rest of your station?s air product. Starting the spot the same way the weekly segment starts grabs the listener before they realize it?s a fundraising spot!
The construction of this spot is a good model for stations to use in re-purposing great content during a pledge drive. It starts with Sarah Adams proclamation that you should ?be cool to the pizza delivery dude? and then Jay does a quick summary and then returns to Sarah for the meat of her essay.
The audio makes the case and Jay eloquently makes the close. He illustrates the transactional relationship between listeners giving their thoughts generously to "This I Believe" and now asking them to give to public radio, reminding them how much they?ll get in return.
We could all use a good editor during the pledge drive - especially when it comes to pitching thank you gifts. Most on-air hosts can't seem to help themselves from describing every premium in minuet detail - right down to the pms colors on the mug. By pre-producing the spot, the information is concise and avoids the "home-shopping network" sound that a lot of stations suffer from during pledge drives. (Granted, this spot is suppose to sound like an infommerical!) The one element this spot lacked was a short value/case statement about the importance of WFUV. Humor is subjective and hard to pull off live, so why not pre-produce and guarantee a solid spot like this one from WFUV.
-Jody Evans, PRPD/DEI On-Air Fundraising Partnership
What an incredible body of work from WTMD! These 39 spots are successful because they succinctly tell a story, evoke an emotion, and provide listeners with a way to give. The spots are well produced with relevant clips of music that could have been overdone, but weren?t. These spots range from laugh out loud funny to moving. Be sure to check out #4 Born to Run, #7 Clash and #10 Driving Music. WTMD should be held up as an example, not just for Triple-A stations, but for all of us on how to execute an effective listener testimonial.
-Jody Evans, PRPD/DEI On-Air Fundraising Partnership
Comments by Jody Evans
Comment for "This I Believe Pledge Spot - Be Cool to the Pizza Dude"
Jody Evans
Posted on June 13, 2006 at 12:34 PM | Permalink
Review of This I Believe - Pledge Spot #1
Jay and his team have applied excellent production values to these fundraising spots. Stations and producers often forget that your fundraising production has to be held up to the same standards as the rest of your station?s air product. Starting the spot the same way the weekly segment starts grabs the listener before they realize it?s a fundraising spot!
The construction of this spot is a good model for stations to use in re-purposing great content during a pledge drive. It starts with Sarah Adams proclamation that you should ?be cool to the pizza delivery dude? and then Jay does a quick summary and then returns to Sarah for the meat of her essay.
The audio makes the case and Jay eloquently makes the close. He illustrates the transactional relationship between listeners giving their thoughts generously to "This I Believe" and now asking them to give to public radio, reminding them how much they?ll get in return.
Bravo!
Jody Evans - PRPD/DEI On-air Funraising Partnership
Comment for "WFUV coffee mug pitch (funny)"
Jody Evans
Posted on March 17, 2006 at 11:37 AM | Permalink
Review of WFUV coffee mug pitch (funny)
We could all use a good editor during the pledge drive - especially when it comes to pitching thank you gifts. Most on-air hosts can't seem to help themselves from describing every premium in minuet detail - right down to the pms colors on the mug. By pre-producing the spot, the information is concise and avoids the "home-shopping network" sound that a lot of stations suffer from during pledge drives. (Granted, this spot is suppose to sound like an infommerical!) The one element this spot lacked was a short value/case statement about the importance of WFUV. Humor is subjective and hard to pull off live, so why not pre-produce and guarantee a solid spot like this one from WFUV.
-Jody Evans, PRPD/DEI On-Air Fundraising Partnership
Comment for "Radio For Music People-WTMD's Feb 2006"
Jody Evans
Posted on March 08, 2006 at 08:32 AM | Permalink
Review of Radio For Music People-WTMD's Feb 2006
What an incredible body of work from WTMD! These 39 spots are successful because they succinctly tell a story, evoke an emotion, and provide listeners with a way to give. The spots are well produced with relevant clips of music that could have been overdone, but weren?t. These spots range from laugh out loud funny to moving. Be sure to check out #4 Born to Run, #7 Clash and #10 Driving Music. WTMD should be held up as an example, not just for Triple-A stations, but for all of us on how to execute an effective listener testimonial.
-Jody Evans, PRPD/DEI On-Air Fundraising Partnership