What an incredible body of work from WTMD! These 39 spots are successful because they succinctly tell a story, evoke an emotion, and provide listeners with a way to give. The spots are well produced with relevant clips of music that could have been overdone, but weren?t. These spots range from laugh out loud funny to moving. Be sure to check out #4 Born to Run, #7 Clash and #10 Driving Music. WTMD should be held up as an example, not just for Triple-A stations, but for all of us on how to execute an effective listener testimonial.
-Jody Evans, PRPD/DEI On-Air Fundraising Partnership
Comments for Radio For Music People-WTMD's Feb 2006
Produced by John Laur
Other pieces by WTMD
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Jody Evans
Posted on March 08, 2006 at 08:32 AM | Permalink
Review of Radio For Music People-WTMD's Feb 2006
What an incredible body of work from WTMD! These 39 spots are successful because they succinctly tell a story, evoke an emotion, and provide listeners with a way to give. The spots are well produced with relevant clips of music that could have been overdone, but weren?t. These spots range from laugh out loud funny to moving. Be sure to check out #4 Born to Run, #7 Clash and #10 Driving Music. WTMD should be held up as an example, not just for Triple-A stations, but for all of us on how to execute an effective listener testimonial.
-Jody Evans, PRPD/DEI On-Air Fundraising Partnership